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Various Artists- Before we start

This is the crux of the whole book :-

“All things being equal, people will do business with and refer business to those people they know, like and trust.”

“Your true worth is determined by how much more you give in value than you take in payment.”

“‘Does it make money?’ Is not a bad question. It’s a great question. It’s just a bad first question. It starts you off pointed in the wrong direction. The first question should be, ‘Does it serve? Does it add value to others?’”

“Your compensation is directly proportional to how many lives you touch.”

“If you want more success, find a way to serve more people.”

“Everybody can be successful because anybody can give.”

“A genuinely sound business principal will apply anywhere in life — in your friendships, in your marriage, anywhere. That’s the true bottom line. Not whether it simply improves your financial balance sheet, but whether it improves your life’s balance sheet.”

“If you need money, add value. And if you need a lot of money, add a lot of value.”

“No matter what your training, no matter what your skills, no matter what area you’re in, you are your most important commodity. The most valuable gift you have to offer is you.”

The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.”